The Lone Star Steakhouse has gained traction by introducing authentic Texas-style cuisine to Bangladesh. As they attained prominence, their brand’s reputation became chaotic and, in a way, identical to the competitors in the market. So, consumers’ perceptions of the brand became hazy over time.

After analyzing the product, target audience, and competitors, we provided a full-fledged practical plan. This comprised updated digital ad placement assets, including static and motion content. Following the strategy with discipline and proactively curating the brand’s thematic, we’ve helped create the unique voice and identity Lone Star deserves.

Assisting them with their launch in Chittagong, we’ve helped Lone Star establish itself as the first steakhouse chain in the country. From print assets to digital promotions, a well-equipped campaign ensured the launch went viral. We are proud of the results and even prouder to collaborate with a brand we absolutely adore. They brought authentic western cuisine to Bangladesh. We are here to season it wildly.