One of PRAN’s products, Drinko, had a low presence in the digital scene considering the lack of content. Digital static content was needed to give a fresh face to their digital outlook.
Maintaining the necessary brand voice, feel and look, we curated multiple digital static contents for Drinko. With extensive market research on the product, we selected and prepared the typography, color palette, and design principles. The goal was to reach the target audience and maintain the friendly, fun, and ecstatic vibe of Drinko. Each post also ensured a revamped Call-to-action as well as engagement tactics.
This, in turn, helped elevate the digital presence and got the target audience to engage. Resulting in an organic boost in interaction and reach with the customer base.
July 24, 2022