The new face in town, Pita Pan, brings a unique Middle-Eastern experience to the streets of Dhaka. Their extravagant approach has garnered a cult following.

Pita Pan lacked identity, and consumers were unaware of its selling point. Understanding the importance of their digital presence, we prepared a full-fledged plan to rebrand. With a proper brand guideline for the digital content – a good mix of static and motion content was curated.

Consistency was key to creating the overall pseudo-luxury feel Pita Pan was going for. The calculated creative process has helped increase their organic reach to various audiences.