A nighttime cloud kitchen with a Knack for serving flavors to your doorstep from 9 PM – 7 AM. Nighttime cloud kitchens are a fresh gap in the market that is yet to be confidently filled.
We sat down with Knack to understand where they are coming from, what they’re trying to do differently, and how they want to approach it. They needed an overhaul of their brand moving forward. Curating a new brand guideline, we developed digital static and motion content accordingly.
A comic-themed campaign, “Knackman,” was developed and integrated by us to take a unique approach in the rather saturated food industry. With consistent social media content, we pushed media buying to capitalize on all the organic traffic.