HAVAL is a specialist manufacturer of premium SUVs and is the No.1 SUV brand in China (the world’s largest automotive market) and has been for the past 15 years. With over 5 million customers, HAVAL was the world’s 10th largest SUV manufacturer outselling Mercedes, BMW, and Mitsubishi SUVs last year.

Having launched recently, HAVAL needed to be active in its social media efforts to reach its customers. We templatized their social media content setup and curated static digital content adhering to the brand guideline. Consistent, clear, concise messages from these static content have ensured their social media presence stays on an upward curve.