“There is no business without marketing,” and truer words could not have been said. Ignoring marketing is like launching a business but not even telling anyone. So, anyone looking to scale their business and get it up running soon will know there are two kinds of marketing: offline and online, or in other words, traditional and digital.
Initially, you might find yourself asking questions such as-
What is the difference between the two types?
Is one of them better than the other option?
What is going to be the best option for me and my business?
These are all valid questions, and hopefully you’ll get the answer to all or most of them after going through this guide.
Both offline and online ad marketing have their pros and cons to them, and in reality, most marketers use a combination of both to market their goods and services, as they should be doing.
First thing’s first-
What is “Offline Marketing”?
This type is basically the traditional form of marketing that was used by all businesses and companies before the Internet was really a thing. It makes use of offline media to achieve traditional marketing goals such as ad campaign creation and increasing sales and revenue. A lot of advertising agencies in Bangladesh are comfortable with this form of marketing as they have been around for decades and have been tried and tested to show proven results.
Some techniques of offline marketing include-
Word of mouth
Pros of Offline Marketing
1. Tangible Goods
You might think being able to hold something physical may not matter much to people, but it does. Even though the age of the internet has made everything digital, customers still appreciate things like business cards, pamphlets and brand merch. This is the sole reason why most people would read tangible books over the eBooks anyway.
2. Gains Trust Faster
With the right quality and consistent sense of offline marketing, you’ll get yourself a loyal customer base that finds you more credible than your competitors.
3. People Remember Them Better
According to marketing statistics, people tend to remember ads from billboards, magazines and brochures better than online ads they see. This is probably due to the fact that traditional advertising requires much more focus to read and people are not distracted by the dozens of other ads and notifications they get.
4. Can Target Those Offline
You know the kind of people who just stay off social media and the internet at all costs? Those people and the elder generation, or “Baby Boomers” as we like to call them, cannot be targeted by online marketing. Offline marketing is the only way brands can reach them.
Cons of Offline Marketing
1. Tough to Measure Success/Failure of Campaigns
They can be measured to an extent, but not at all as accurately or in-depth as in online marketing.
2. High Cost
Due to costs set by labor, production, distribution, and ad space, offline marketing can often be very expensive when it comes to things like billboards, magazines and even 30-second screen-time on television.
3. Limited Reach
This actually depends solely on your budget. In the case that you have a very limited budget, it will not come easy to target areas outside of the neighborhood you live in.
What is “Online Marketing”?
Online marketing uses the internet, its applications as well as tools in order to promote awareness of a brand or service. Basically, it is any kind of marketing that is done by using the web directly.
In today’s day and age, there are several online platforms and channels that businesses can take advantage of with this new form of marketing.
Online Marketing includes-
Pros of Online Marketing
1. Easy to Trace Results
One of the best things about online marketing is how easy it is usually to accurately and directly measure results of your Returns on Investment (ROI) all thanks to analytic and insight tools, such as Google Analytics.
By being able to measure results, you are able to know what strategy works and what doesn’t, making you more efficient and better off in the long run.
2. Easy to Pin-Point Target Audience
Unlike offline marketing, online marketing techniques are often programmed to specially reach only those who are in your target audience, for example- online ads can target specific audiences.
3. Global Audience
Offline marketing is usually limited to a business’s own neighborhood, but for online marketing, a global reach is very much possible without the need of a gigantic budget.
4. More Affordable
Offline marketing such as billboards are really expensive, so compared to that, online ads are very much affordable. This is why small businesses and start-ups tend to find online marketing convenient for them, especially since techniques such as social media posts can be free.
Cons of Online Marketing
1. Limited Reach
Online Marketing will not reach those who choose to stay off the online grid, or those who do not have access to technology. Online Marketing is and always will be fully reliant on technology.
2.Competition Very High
Small businesses especially face this pressure when they enter into the worldwide market as their competitors’ ads and marketing attempts are far more attractive and successful than theirs. This leads to the need of all their campaigns to be top-notch quality in order to have a chance in the market.
3. Trust Building Takes Time
Since the beginning of the digital era, people have always fallen victim to fake links, hacking, data breaches as well as online fraud. Over time, this has caused people to always be more vigilant and skeptical when it comes to all online activities.
So, which technique is better? The truth is, since they both have their upsides and downsides, there are going to be a few things you should always consider first- Understand your brand value,what you want to achieve with your marketing, your budget and most importantly, who your target audience is. Once you’ve figured all these out and with the help of this guide, you should be able to fly high in the marketing world and take your business to new heights.
In case you are still confused or having trouble managing everything, Lead Gravity has you covered. One of the leading marketing agencies in Bangladesh, it offers the most professional and reliable service when it comes to online or offline marketing.