Hiring a digital marketing agency could be something you wish to do in the future. I mean, why not?
Through digital marketing you could be generating leads, promoting your products and services, increasing awareness of your brand and propelling growth. Or maybe, you just might not have the time or expertise at the moment to handle all the marketing campaigns for your brand. You’re much better off freeing up that time for your team and handing over the duty to the experts.
Now, a good digital marketing agency could potentially transform your business and generate revenue completely beyond your expectations, but here’s the thing- not all marketing agencies are going to meet your expectations and might be unqualified so you should be extremely conscious of what to look for when hiring one.
Luckily for you, I’ve put together a list of the main things you should be looking for when hiring a digital marketing agency–
1. Know your needs
The first thing you need to do before hiring an agency is to sit down and find out what your needs and expectations are from an agency. Do you want them to help with web development, SEO, content strategy or social media marketing? Do you want them to specialize in your industry or at least have some experience working in the same industry? Some marketing agencies offer general and all-in-one marketing services whereas others may specialize in one particular industry or niche. In the case of digital marketing, it really pays to be on the same page because that is what will really help to ensure successful marketing campaigns.
2. Pick an agency that knows your industry
If a marketing agency specializes in your industry or has prior experience working within your industry, chances are that they will know the in’s and out’s, pain points and target audience far better than agencies with no experience.
A strong understanding and expertise not only means they can offer to help you build killer marketing campaigns but they will also steer clear of ideas and strategies that don’t work.
3. You always need proof
Any agency that has experience and is proud of the work they’ve done for their clients in the past will always want to showcase their achievements and show their clients off like a badge. These agencies will always have a portfolio to exhibit their past work or at least a display of their clients’ logos on their website.
Needless to say, any agency you want to work with should have a sizable portfolio, testimonials and reviews from past clients that you can use to judge their expertise and/or their lackings. This might not be a deal breaker for you if you’re on a budget, but if you’re not – on to the next agency!
4. Do they even practice what they preach?
If you’re looking for a digital marketing agency to design and develop your website but they themselves have got a shady, half-assed looking site, then that’s a major red flag, obviously. Or if you need help with SEO optimization and their agency doesn’t rank high on Google for relevant search terms, then how good would they be at helping you if they can’t even help themselves.
If you don’t really have the time to investigate the details yourself you could just ask the agency to answer any questions you might have. If they are reluctant to answer or cannot give you proper proof with actual stats or examples then that’s a sign that they might not be able to meet your expectations.
5. Pay attention to what promises they make
A lot of agencies promise things like fast results, instant lead generation, ranking 1st on Google and what not. I would advise you to run away if they guarantee you any of these things, especially bottom-of-the-funnel results.
Good things usually take time, just as the old saying goes “Rome wasn’t built in a day.” Digital marketing is a numbers game and it could take anywhere from 6 months to a few years to really show results and SEO requires ongoing effort to maintain so any company promising to deliver an exact number or give you instant results is a big no-no.
5. Are their methods up-to-date?
Digital marketing changes faster than you might expect, especially in our current era of working from home. All the new updates on algorithms and features could really have a big impact on whether or not the marketing of your service or product will be successful. Platforms such as Google, Bing, and Amazon are known to constantly roll out new updates and therefore, when you’re hiring a digital marketing agency it would be best that you inquire about their methodologies and find out their awareness level on recent changes. If an agency you like uses methods that you’ve heard has changed, simply ask about it and if they can give you a legit answer backed by solid explanation, then that’s a good signal.
6. Look at their core values and company culture
The digital marketing agency you choose will be working very closely with you and your team for a prolonged period of time considering everything goes well. Therefore, it is extremely important that you take a moment to realize your company’s core values and culture as it is absolutely crucial that the agency you work with values the same things and that their culture vibes with yours. This will ensure that you get along and work well together in the long-run and it just makes things a whole lot easier.
Deciding what agency to hire can be extremely overwhelming, but it doesn’t have to be. Hopefully, now you know exactly what you should be looking for so make sure to use these tips next time when you’re looking to pass on the marketing of your company into the hands of professionals. After you take a big leap of faith and choose one, it is then up to them to prove that they are the best fit for you and your business goals.
Speaking of which, make sure to check out Lead Gravity which is a leading digital marketing agency in Bangladesh that ticks every box listed above, and more!